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IBM Study: Digital Disappointment – The Customer Experience
Disconnect Between Companies and Consumers


Companies across all industries and sectors have launched digital initiatives aimed at improving customer experience (CX), but, according to a new study by IBM, not all consumers are digital enthusiasts. Companies that launch new digital points of engagement and simply expect customers to flock to them are putting their investment at risk.


Source: IBM Study: Digital Disappointment – The Customer Experience
Disconnect Between Companies and Consumers


Linkback: https://rjventure.com/ibmcopyright-news-forum/115/ibm-study-digital-disappointment-customer-experience-disconnect-between-companies-consume/273566/
« Last Edit: Fri Mar 31, 2017 - 16:16;43 by Bob Perry »




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